Ethical.
Honest.
Mindful.

Our Story

The story for Brand Zero India began with Deepak Mann’s quest for finding a truly sustainable brand that aligned with his values and goals.  What he was searching for sounded obvious yet very complicated to build. The values he searched for included: 

1. Earthy: In the current market, a person seeking to live a sustainable lifestyle has to go through a range of education, research and invest a great deal of time and money. Even though Deepak was happy to see many new brands turning up in this space, he couldn’t quite identify one that he could truly trust! 
2. Handcrafted: Having grown along with 2 siblings who are heavily inclined towards creative work (and eventually became designers), he developed an immense respect towards the artist and craftsmen who curate every bit of their work with love and passion. Deepak wanted to ensure their hard work is recognized and all artisans receive more respect and value. 
3. Equality: Deepak believes as a citizen of India, we don’t decide the fate of the country by only 1 choice of the ‘vote’ we give. But every small little conscious decision of ours can trigger a massive change. India’s richest 1 percent of the population hold 42.5 per cent of national wealth while the bottom 50 percent, the majority of the population, owns a mere 2.8 per cent. What we buy, where we buy it from can initiate a shift towards a more balanced and equal society.  

Hence, to balance all the three factors into one brand, a new company was need of the hour. Hopefully to create a truly sustainable brand and establishing itself as the first of many to come. Its project zero – Brand Zero.