Measured in depth of livelihoods provided to people, and units of waste diverted from landfills and oceans for the planet.
Brand Zero relies on the mindful choices of its supporters to help the artisans who crafted these products with so much love for the environment. We believe sustainability is all about individual choices that trigger a massive change and we are here to help you make these choices.
The very first step to achieving Social Sustainability is to ensure fair wages and a predictable income for the artisans. The knowledge of knowing the next stream of income empowers these people with job security to make better investments, focus on the growth of their family and adds rewards for working harder.
All employees have the right to a safe and healthy workplace which includes a proper environment with space, cleanliness, lighting and ventilation and adequate sanitation. All of these contribute a great deal towards the artisans moral and their productivity.
One of the primary steps to increase standard of living is to adapt to legal and government procedures. Providing basic facilities like Aadhaar card, Pan card, bank account further ascertains legal identity and helps in availing more benefits.
Equality is the fair treatment of people regardless of their gender, race, disability, religion, nationality, social status, sexual orientation or age. At a workplace, equality means making sure people are given equal opportunities, equal pay and are accepted for their differences.
Social recognition is a powerful tool to not only acknowledge and empower excellence but to offer gratitude. A thank you, a round of applause or a small token of love by the right person is important to validate their sense of belongingness and to feel special.
Every individual who works hard to achieve social sustainability dreams of the day that they are set free of the societal battle to gain respect and dignity. Self-love coupled with the change in perception of the society opens-up several roads to opportunities. The end goal for every individual, however, is simple – Happiness.
The nature offers us a plethora of natural resources and our lifestyle and everyday choices represent our gratitude towards it. Our values and vision set foundation for our future, as the nature smiles at our plans and shares the love.
An individual’s journey towards a sustainable lifestyle is cramped with hurdles and deeper learnings. Often, one may overburden themselves with the constant fear of their actions hurting the planet or their individual efforts not being enough. Being constantly exposed to hard facts (or smart marketing) takes consumers on a guilt trip that could affect their mental health. This is referred to as Eco-Anxiety. Brand Zero aims to be a happy place, where all our actions come from a place of love and NOT fear.
We believe in doing our bit by being mindful and smart in our actions and PROVIDING ALTERNATIVES to people seeking eco-friendly solutions and we never advocate any choice as good or bad. We concur to the commonly used quote “We don’t need a handful of people doing zero waste perfectly. We need millions of people doing it imperfectly.” And hence Brand Zero creates products that serve as alternatives for the masses.
Brand Zero might be the only brand that defines its success as ‘consumers lost’ as they gently move towards minimalist living. We hope our consumers slowly adapt to the school of thought that the most environment friendly purchases we make are the ones that we didn’t make. Brand Zero is here just to make this journey easy for everyone.
Environment literacy is a primary concern in the current Indian scenario. Brand Zero’s goal cannot be simply measured by the number of consumers or followers. The larger picture refers to creating an easily available, comprehendible and adaptable repository to help like-minded people shift towards a zero waste lifestyle with utmost ease.
Our packaging is made from recycled materials, designed to be reused and can eventually be recycled again. It is handcrafted by an artisan couple in Delhi, Shajiyaji and Mumtazji. Its recipe includes love, craft and gratitude.
The cloth used to make the pouches is sourced from a ‘Kattran’ market – a term used to refer to a market where industrial ‘waste scraps’ are sold by independent locals.
Mohammad Mumtaj learnt the art of stitching from his father and loves to take up new challenges. Shajiya is driven by the sheer feeling of hardwork and learning, to help her family. They hand stitch each pouch with love and precision.
In our attempt to create minimal waste, we try our level best (mostly successfully) to keep the packaging to a minimal. We use gummed paper tapes instead of plastic tapes, to ensure the boxes can be recycled with ease.
We understand that you’ve invested a lot of effort and heart in finding a product that is earth–friendly. These products journey a long way to reach you, and we request you to carry on with the lovely efforts by proper disposal of the products. You can:
Each product ever handcrafted goes through a journey of its own and has its stories to tell. We believe, all brand zero products deserve users that love them as much as its makers.
