Category Archives: Uncategorized

6 Ways You Can Create a Brighter, More Sustainable Food System

Steps leading to a sustainable food system: In current times, we all are well aware of the term sustainability but there is a rarely discussed concept of a sustainable food system that aims at achieving food, nutrition security, and healthy diets while reducing the negative environmental impacts and increasing socio-economic welfare. It takes the energy…

What does a ‘sustainable’ brand do?

With the increased demand from consumers for organic goods, brands have become greener. Consumers, especially millennials claim they want brands that embrace sustainability and purpose. Now, the question comes is “what exactly does a sustainable brand do”? A sustainable brand effectively includes environmental, economic, and social concerns in its business activities. Brands have also gradually…

Sustainability checklist for consumers

Following a sustainable lifestyle is not as simple as it sounds, it requires a lot of research and careful choices. From greenwashing practices to knowing whether a brand is actually committed to sustainability, everything will be answered through these four questions; s; Does the brand use sustainable fabrics or raw materials? One of the best…

How to avoid Greenwashing?

These days with customers becoming more environmentally aware brands tend to take advantage of the need for sustainable products. They use this to sell products and are often not completely honest in the ingredients they use. This is known as greenwashing.  How are we as consumers likely to spot greenwashing with various global corporations riding…

What Is Greenwashing?

The ins and outs of greenwashing Greenwashing might sound environment friendly, but in reality, it’s a business strategy to sell ‘eco-friendly’ products. It is the process of conveying a false impression or providing misleading information about how a company’s products are environmentally sound. Greenwashing has been practiced by companies for years now but was never…