The truth about plastic Plastic Invention: The first synthetic polymer was invented by John Wesley Hyatt in 1869 as a substitute for ivory. He discovered that it could imitate natural substances like horn, linen, and ivory. However, the first fully synthetic plastic was invented in 1907 by Leo Backeland as a substitute for shellac which…
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Steps leading to a sustainable food system: In current times, we all are well aware of the term sustainability but there is a rarely discussed concept of a sustainable food system that aims at achieving food, nutrition security, and healthy diets while reducing the negative environmental impacts and increasing socio-economic welfare. It takes the energy…
With the increased demand from consumers for organic goods, brands have become greener. Consumers, especially millennials claim they want brands that embrace sustainability and purpose. Now, the question comes is “what exactly does a sustainable brand do”? A sustainable brand effectively includes environmental, economic, and social concerns in its business activities. Brands have also gradually…
A simple way to a zero-waste lifestyle Trash talk! No, not the kind that you’re thinking about. Let’s talk about the serious problem we have with waste and our improper ways of disposal. https://zudayogaeast.com/ One good way to combat it is, eradicate it from the source. The waste we generate is slowly killing our mother…
image ref: unsplash.com You probably already know that shopping in bulk normally means cost savings. How buying in bulk can help save our planet and promote sustainability: Shops usually deliver discounts and lower the cost per unit when you buy a larger amount. But bulk purchases are not only inexpensive they are also environmentally friendly….
image ref: unsplash.com Following a sustainable lifestyle is not as simple as it sounds, it requires a lot of research and careful choices. From greenwashing practices to knowing whether a brand is actually committed to sustainability, everything will be answered through these four questions; s; Does the brand use sustainable fabrics or raw materials? One…
image ref: unsplash.com These days with customers becoming more environmentally aware brands tend to take advantage of the need for sustainable products. They use this to sell products and are often not completely honest in the ingredients they use. This is known as greenwashing. How are we as consumers likely to spot greenwashing with various…
Do you need to be rich in order to live a sustainable lifestyle? The answer to this is a resounding “NO.” One of the main misconceptions about living a sustainable life is that it costs a lot of money. Yet, many have not recognized that going green potentially reduces their expenses. Apart from its long-term…
image ref: unsplash.com Say goodbye to boring breakfast for good by making personalized smoothie bowls. You obviously don’t need us to tell you how healthy and delicious smoothies are. But it’s the smoothie bowl that has been on our hearts lately. It could be because they look a little bit more adult, or maybe because…
The ins and outs of greenwashing Greenwashing might sound environment friendly, but in reality, it’s a business strategy to sell ‘eco-friendly’ products. It is the process of conveying a false impression or providing misleading information about how a company’s products are environmentally sound. Greenwashing has been practiced by companies for years now but was never…
Zero-waste lifestyle 101
